Chrome is a big target for hackers (being the most popular browser in the world), and a webpage that will hack Chrome will also hack Opera. As the tech provider, we will still accept Flash-based creative from our clients however there will be less inventory available that will support it. Opera uses the same browser engine as Chrome, meaning it has the same security-holes as Chrome. However, after September 1st the available Flash-based, premium inventory will significantly drop causing the price to dramatically go up. These are premium placements that are generally full-screen. The most complicated piece here is that there will still be some inventory available to Flash-based content. He says not everybody is ready: 'On September 1st, the market will go haywire as supply significantly drops. 'Every single company' in the ad tech industry will be affected by the switch, from supply-side to demand-side, according to Vlad Gurgov, the chief technology officer of Virool, a video ad network. This is a significant undertaking, so it’s possible we could see some M&A in the space as companies with older Flash-based technology look to upgrade quickly.'

They need to sunset their Flash products and move to HTML5. He told Business Insider: 'Publishers should begin migrating ad formats and campaigns to HTML5 as soon as possible. Ad tech companies, particularly those in the rich media space, need to do the same. The phasing out of Flash could see 'shake-ups' in the ad tech spaceĮric Franchi, cofounder and chief evangelist at ad tech company Undertone, which specializes in rich media ads, said the fallout from the move away from Flash could see some 'shake ups' in the ad tech provider space.

Is adobe flash necessary apple insider